Since its foundation in 1991, Pull&Bear has continually adapted its offer to the changing needs of young people. Nowadays, the brand has become an influential trendsetter of casual style. As our products are purchased all around the world, we can all communicate in the same language of fashion and create a universal youth culture. Pull&Bear lets young people express their views and emotions. Pull & Bear’s main idea is to transform street fashion in comfortable clothing. We are inspired by rebellious spirit but we also look towards new technologies, extreme sports and current music genres in order to stay in touch with our clients - a new generation of urban youth.